MAURICE LACROIX: BRAND HISTORY
Maurice Lacroix is one of the most popular and charismatic watch brands. Its history began in 1961 as an assembly business, and in its early days, watches were made for customers under different brand names. The first watch model to bear the Maurice Lacroix name was launched in Austria in 1975, and a year later, the brand was introduced in Spain.The popularity and growth of Maurice Lacroix watches boomed in the 1990s as a result of their attractive designs and optimal value for money. In addition to the sober watches in the brand’s affordable price segment, the Masterpiece collection focused on mechanical and technological advances. On 1 October 2001, the Maurice Lacroix SA brand became an independent unit of the […]
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