MAURICE LACROIX: BRAND HISTORY
Maurice Lacroix is one of the most popular and charismatic watch brands. Its history began in 1961 as an assembly business, and in its early days, watches were made for customers under different brand names.
The first watch model to bear the Maurice Lacroix name was launched in Austria in 1975, and a year later, the brand was introduced in Spain.
The popularity and growth of Maurice Lacroix watches boomed in the 1990s as a result of their attractive designs and optimal value for money. In addition to the sober watches in the brand’s affordable price segment, the Masterpiece collection focused on mechanical and technological advances.
On 1 October 2001, the Maurice Lacroix SA brand became an independent unit of the former parent company.
Maurice Lacroix y sus valores como marca
The renowned prestige of Swiss watchmakers is the result of centuries of tradition, perfectionism and innovative spirit. And Maurice Lacroix has continued to maintain this philosophy and high level of watchmaking craftsmanship by producing its timepieces for over 40 years in its modern workshops in Saignelégier.
The brand’s formula for high-quality timepieces is based on: craftsmanship, industrial mastery, passion for quality and watchmaking skills.
During its history, the Swiss brand has won numerous important awards for its timepieces, and its design, creativity and master craftsmanship are highly regarded in the industry. Today, the brand’s expansion continues, and there is no stopping them for their combination of quality, reliability, ingenuity, technology and innovative design. They are also a safe and efficient option to buy Maurice Lacroix watches online.
Maurice Lacroix goes to great lengths to offer its customers a faithful companion on their wrist to help them measure time as they live it intensely. Maurice Lacroixe watches are always a good choice for both personal and gift giving. At jewellers such as Laguarda Joyeros, they are official Maurice Lacroix distributors, so they offer a wide catalogue of the brand’s different watch models at up-to-date prices, and a fast and professional delivery service.
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