Maurice Lacroix is one of the most popular and charismatic watch brands. Its history began in 1961 as an assembly business, and in its early days, watches were made for customers under different brand names. The first watch model to bear the Maurice Lacroix name was launched in Austria in 1975, and a year later, the brand was introduced in Spain.The popularity and growth of Maurice Lacroix watches boomed in the 1990s as a result of their attractive designs and optimal value for money. In addition to the sober watches in the brand’s affordable price segment, the Masterpiece collection focused on mechanical and technological advances. On 1 October 2001, the Maurice Lacroix SA brand became an independent unit of the […]

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Maurice Lacroix

Maurice Lacroix is a watchmaking company that was founded in 1889 in the Jura region of Switzerland. In its early years, Maurice Lacroix only designed and manufactured models for other companies in the industry. In 1975, the international company Desco von Schulthess launched its first watch models under the new watch brand Maurice Lacroix. The brand was named after one of the deceased members of the management team. Maurice Lacroix aims to preserve the long tradition of the art of watchmaking. Maurice are creating and developing its own complications and movements driven by a passion for detail and perfection. At Laguarda Joiers, Barcelona’s online jewellers, you can buy Luminox watches and Maurice Lacroix watches online. They offer a wide range […]

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If you like the Maurice Lacroix watch brand, it is a sign that you value the prestige demonstrated for more than 40 years by this company of watchmaking craftsmen. Throughout history, Maurice Lacroix has won more than a dozen grand prizes for his watches, in recognition of his design originality, creativity and craftsmanship. Today, the Swiss brand continues to achieve success for the perfect cocktail of its creations, a mixture of quality, reliability, ingenuity. His innovative designs constantly reflect this, such as the Maurice Lacroix Aikon Green Automatic watch, sold exclusively at Laguarda Joiers. This watchmaker is the distributor of Maurice Lacroix watches in Barcelona, ​​and now has the privilege of exclusively offering the Aikon Greeen Automatic, also called Aikon […]

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