maurice lacroixe watches archivos

MAURICE LACROIX: BRAND HISTORY

16 February, 2022 Nicola Picasso

Maurice Lacroix is one of the most popular and charismatic watch brands. Its history began in 1961 as an assembly business, and in its early days, watches were made for customers under different brand names. The first watch model to bear the Maurice Lacroix name was launched in Austria in 1975, and a year later, the brand was introduced in Spain.The popularity and growth of Maurice Lacroix watches boomed in the 1990s as a result of their attractive designs and optimal value for money. In addition to the sober watches in the brand’s affordable price segment, the Masterpiece collection focused on mechanical and technological advances. On 1 October 2001, the Maurice Lacroix SA brand became an independent unit of the […]

MAURICE LACROIX HULK AUTOMATIC: EXCLUSIVELY FOR LAGUARDA

20 November, 2020 Nicola Picasso

If you like the Maurice Lacroix watch brand, it is a sign that you value the prestige demonstrated for more than 40 years by this company of watchmaking craftsmen. Throughout history, Maurice Lacroix has won more than a dozen grand prizes for his watches, in recognition of his design originality, creativity and craftsmanship. Today, the Swiss brand continues to achieve success for the perfect cocktail of its creations, a mixture of quality, reliability, ingenuity. His innovative designs constantly reflect this, such as the Maurice Lacroix Aikon Green Automatic watch, sold exclusively at Laguarda Joiers. This watchmaker is the distributor of Maurice Lacroix watches in Barcelona, and now has the privilege of exclusively offering the Aikon Greeen Automatic, also called Aikon […]